Morocco/AI and employability at the heart of the 9th HR forum at the Université Privée de Fès

The impact of AI on employability is the focus of the 9th edition of the Université Privée de Fès (UPF) HR Forum, which opened on Thursday.

Opening the two-day forum, UPF President Mohammed Aziz Lahlou emphasized that the event, which has become "a flagship tradition" in the university's academic calendar, "reflects our unwavering commitment to preparing our students for professional integration and offering them future prospects that match their ambitions".s academic calendar, "reflects our unwavering commitment to preparing our students for professional integration and offering them future prospects that match their ambitions".

"Our university places the employability and success of its students at the heart of its mission", said Mr. Lahlou. Lahlou, expressing the university's firm belief that "higher education must be the driving force behind a successful career".

Today, over 85% of our graduates find their first job within six months of graduation, a result of which we are particularly proud", he added.This is a result of which we are particularly proud", he declared, adding that, in addition to employability, the university also stands out for its commitment to supporting innovation and entrepreneurship.

"Thanks to our KUB 789 incubator, we offer tailor-made support to entrepreneurs, helping them turn their ideas into viable, successful businesses," explained Mr. Lahlou. Lahlou, adding that this space is a veritable innovation laboratory "where our students and young entrepreneurs benefit from resources, mentoring, and a network of partners to turn their ambitions into reality".

"Our ambition is to make every student a key player in his or her field, capable of evolving successfully in a demanding and constantly changing professional environment", he said, emphasizing the importance of the links and trust established between UPF and several partner companies.

Speaking at the event, a number of experts agreed that AI is now a necessity that both individuals and organizations need to prepare for, especially as it represents a promising niche for wealth creation.

Mohammed Jadri, economic analyst and Director of the Observatoire de l'Action Gouvernementale, spoke of the positive impact, risks and challenges of artificial intelligence, particularly in Morocco, citing the creation of new professions and the transformation of existing ones.

In his view, AI represents a unique opportunity to transform employability in Morocco, which calls for of proactive preparation to limit risks, adding that AI is likely to transform "our challenges into strengths".

For his part, Digitalization and Development Project Manager at the Fès-Meknès Regional Investment Center (CRI), Ayoub Zouak, explored the transition to AI and its implications for businesses and careers.

M. Zouak argued that the success of this transition depends on digital transformation, which involves a number of key actions, notably the development of top management to facilitate the flow of information, the training of human capital, and the development of new skills.The conference also provided an opportunity to discuss the future of the digital economy, and the challenges it faces.

The conference also provided an opportunity to look back at the challenges to be met and the sectors targeted by the World Cup 2030, a transformative event for Africa.Fez was one of the cities selected to host this global event.

At the end of the meeting, several partnership agreements were signed between the UPF and private partner establishments, with the aim of promoting the employability of graduates and opening up to the socio-economic environment.

Some forty companies are taking part in the UPF HR forum, which the organizers see as an exceptional platform for presenting their recruitment needs and the profiles they are looking for, and for exchanging views with students and graduates.According to the organizers, the event is an exceptional platform for presenting their recruitment needs and profiles, exchanging ideas with students and graduates, and understanding the trends and challenges of the job market in the age of AI.

Source: www.mapexpress.ma